Digital asset management strategies

The world has gone digital thanks to advances in technology, innovation and research. It is safe to say that we are in the digital age where virtually everything is done online. Digital assets are one of those things that are relevant in the 21st century in all industries and sectors of the world, including the business sector. The most important strategy is to have a digital asset management software that creates a favorable environment and is also user-friendly. And when you need all of these perks, look no further than Daminion. Once that software specification is found, your dreams of digital asset management can finally come true.

What are digital assets?

As the name suggests, digital assets are content that is stored digitally. They can’t be physically touched, but they have a lot of value and benefits. Use rights or license requirements are a hallmark of digital assets. Typical examples of digital assets are texts, videos, images, PDF files, spreadsheets. The definition of digital assets is dynamic as it changes with the addition of different types of assets.

Digital assets can be in the form of JPG, PDF, PSD depending on the type of asset in question. Digital assets are the soul of a business that wants to meet the changing demands of the industry, increase competitiveness, visibility and sales in the 21st century. With digital assets, businesses and businesses can create video and audio to sell their products to their target audience. They can create spreadsheets for their marketing campaigns.

Businesses rely heavily on digital assets to connect with their audience in the form of visual representation. After all, a picture tells a thousand stories, and storytelling is an essential part of business strategy.

Digital assets, like all other values, must be properly stored to ensure easy retrieval, access, distribution and organization. Therefore, rigid structures and systems must be put in place to ensure the effectiveness of these assets to avoid mismanagement.

What is digital asset management?

Due to the digitalization that has taken over the business sphere, companies have to manage many digital assets often stored in different places, and tracking the number of assets becomes a Herculean task. This is where the role of digital asset management comes in to solve the problems associated with unorganized digital content.

Digital asset management (system or software) is a structure that enables an organization to store, organize, search, retrieve, and share its entire catalog of digital content from a single source of truth. With an effective and efficient digital asset management system, contractors, employees, customers and key stakeholders would have access to all of their digital content, including videos, images, presentations and presentations. documents. Making an informed decision about which software to deploy shouldn’t be a game-changer. To choose well, several factors must be taken into account. Daminion is software that ticks all the boxes in terms of features that automate workflow and efficiently manage digital assets.

Create an effective digital asset management strategy

Creating an effective digital asset management strategy takes a deliberate and conscious effort. It involves a lot of proper planning, the execution of such plans, and beneficial collaboration with team members. The importance of a DAMS cannot be overstated as it makes the workflow seemingly simple and stress-free, enhances safety and speeds up production times. An organization’s digital assets need to be controlled, as not all assets would prove useful. They should streamline assets based on business needs, as data can be expensive to manage. An effective digital asset management strategy should include the following processes:

Audit existing digital assets

The first step in creating an effective DAMS is to audit existing digital assets. In this phase, you analyze and evaluate the usefulness of some of these assets. Some of these assets are kept in your company records, without your employees knowing about it. Most of the time, they are often dumped or never found. You need to ask yourself critical questions such as: Are labeling systems in place? Are your employees aware of the existence of these assets? Do you have software in place to manage the assets?

Specify who has access

DAMS will also specify who has access to digital content and who can modify or adapt it to meet specific needs. This can only materialize when a functional steering committee is set up. The steering committee will ensure that digital assets support the company’s goals and business visions. Another DAMS is the steering committee working on security clearances, as the digital structure of the company is not meant to be accessible to everyone. A specific set of people would be able to access, create, modify and view the data.

Ensure that the asset meets the standard

A tactful DAMS ensures that said digital asset meets the standard. The assets must have a defined and final use. After all, what’s the point of keeping data that has no purpose.

Prevent copyright infringement

It is a misconception that the heart of digital asset management lies in their storage. A digital asset management strategy puts you in a safe space in terms of asset use. Your team can easily verify if the assets you’re about to use are legally permitted to avoid copyright infringement issues. You don’t want to find yourself in a controversial data breach costing millions of dollars. Similarly, you will be able to prohibit instances of unauthorized use of your assets by competitors.

Specify the document management system

In addition, a digital asset management strategy specifies the document management system that will be deployed and how this digital content will be integrated into the assigned systems that constitute the organization’s digital library. However, it should be noted that a digital asset management system would only be effective if there is a functioning IT structure as everything that works revolves around a strong IT department.

Implement naming conventions

A tactful DAM strategy implements naming conventions. During business, you will be exposed to a lot of files which sometimes can have the same names, so it can become difficult to tell them apart. With an efficient tagging and categorization system, discovery and retrieval becomes easy. You can categorize assets based on their name, function, unique number assigned to them, and product line.


The digital asset management strategy will introduce documents that would manage digital assets. They include digital asset standards, project transfer standards, and engineering document naming standards.

Strategy is the art of warfare, and for any effort to be successful, tried and tested structures must be in place. An effective DAMS will eliminate the incidences of outdated or low-quality assets that can ruin customer confidence in the brand.

Sylvia B. Polson